Who am I

I'm Roger Franklin and I didn’t learn business from a book. I learned it on the factory floor.

I started working at my dad’s company at 12 years old. In high school, I joined what would become my life’s work: Crystal Computer Corporation. I did everything — grunt work, manufacturing, installations, software development, customer support. After earning my degree in Applied Mathematics from Georgia Institute of Technology, I joined full-time and began rebuilding the company from the inside out.

Over the next three decades, I worked in every seat in the business: engineer, operations manager, sales leader, executive, and ultimately sole owner and CEO

• I re-architected our core products.

• I built operational systems and processes.

• I created sales forecasting models and pricing structures.

• I hired key leaders — and let go of the wrong ones.

• I managed cash carefully — without a line of credit.

• I grew revenue 5x and the team 3x.

I turned transactional “just-a-vendor” relationships into trusted partnerships with major media organizations. We grew annual recurring revenue at key accounts from tens of thousands to millions per year.

I sold the company once — and nine months later, repossessed it.

I bought out my family to become sole owner.

And in 2019, I sold the business again — this time successfully — to LTN Global at a multiple of revenue and many multiples of EBITDA.

After the acquisition, I stayed on for more than six years as General Manager and later Chief Strategy Officer, leading teams, advising across departments, refining strategy, and strengthening key accounts.

What I do now

Today, I help small and mid-sized business owners do what I had to learn the hard way:

• Project and manage cashflow (the single most important SMB tool)

• Clarify revenue models and pricing

• Improve operational efficiency

• Strengthen customer relationships

• Structure teams that work without constant oversight

• Organize documentation and internal systems

• Prepare for acquisition — or simply build a healthier company

I’m not a theorist. I’m an operator.

I’ve written code, installed hardware, negotiated leases, built intranets, run board meetings, managed due diligence data rooms, built sales teams, and negotiated exits. I understand what it feels like to make payroll when cash is tight — and what it takes to build something buyers value.

My approach is practical, structured, and focused on making a business stronger long after I exit.

Who I work with

I work best with founders and owners who:

• Built something real

• Feel stretched across too many roles

• Know their business could run better

• Want clarity, structure, and momentum

If you want someone who understands the math behind the numbers, the people behind the process, and the pressure behind the decisions — that’s where I fit.

I’m an executive problem solver.

Contact me

roger@franklin-technologies.com 

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